It used to be companies wanted to be on the news or in the paper solely for the consumer audience. Today, there is a huge added benefit. Often times the news outlet will provide a link to your website that provides benefits for a long time.
Wonder how search engines like google view sites for their ranking? Labels for your website pages, the words on your pages and links to your site. No link is more important than a link from an independent news organization. It shows you are legitimate, that you have something to offer that is new, different or insightful.
It’s not always the number of links you have to your site (part of the reason we do not advocate buying links.) Instead, its the quality of the links. I’ve seen sites shoot up in the rankings and the only thing that had changed was the company got national news coverage that also linked to their site.
If your website design company or SEO firm does not have a PR arm that specializes in getting your organization or company news coverage and those important links, you are missing the boat.
Tags: Search Engine Optimization, seo