I recently did a conference call with reporters from New York including some prominent writers for the New York Times. Asked how they start their research and work on stories, each replied they do a general search engine query using a few keywords and start with some of the first page results.
We’re not talking about the paid ads that appear at the top of search engine results page (SERP.)
Journalists, just like the public, value the “organic” results, the sites that pop up in the areas outside the paid results and perceive them as more of an independent judgment. The only way to get a good organic search results is with Search Engine Optimization (SEO.) A good strategy makes sure your site has the proper programming, has the right keywords emphasized numerous times in your content, and has good , quality links to it.
When I asked the Journalists if they thought Search Engine Optimization was a worthy investment for companies, all the journalists replied “a great investment that is worth every penny.”
Tags: Search Engine Optimization, seo
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