Joker Media Blog

There’s a pretty good entry in the Search Engine Journal about comparing Search Engine Optimization to the famous NBC television show The Biggest Loser.

Makes sense…

“Almost certainly, the website will be fat, out of shape, and will require work, whether through link building (working out), or on-site optimization (diet and lifestyle). If things were working out great and the person had great control of their site or their SEO services, they wouldn’t be contacting you, the personal trainer.”

Joker Media can help you optimize your website - but many clients want the changes to occur overnight. They know they need to move up in the rankings, but without the proper “exercise” that just isn’t realistic.

“The process takes a long time. SEO is not a quick fix. While we can make some quick, immediate changes to a website (diet and lifestyle), it takes long term commitment to link building (exercise) and maintenance of the website to get to our ideal image, which is a front page rankings. Hopefully, these front page rankings will convert traffic into customers (dates!).”

Talk to Joker Media today about website dieting!

Often times you hear business owners or managers say “we really dont need a website” or “our site, even though it’s old, is just fine.”

However, in today’s world, people you dont even see or come in contact with are judging you. Their opinions are often based on what they see on your website. Your site reveals how your do business.

If you have a visually attractive site that has a good deal of valuable content explaining how you do business it tells the user that you take the time to make things right. You pay attention to detail and care enough that you want to share your history with the user.

Search Engines also value a site with a good deal of content. A site with a lot of information tells the search engine that you have taken the time to compile a resource. Again, your image projected to the search engines is that you are thorough and complete, so often the search engines will rank you higher.

I’m reminded by the term, perception is reality, and with a website it could not be more true.