Joker Media Blog

Your company has a website.  Check.  Having a presence online is great, but keeping your site up-to-date is the key to generating business and retaining your current customer base.   It can be as simple as changing a picture on your main page or updating your welcome statement.  Not only does updating your site show the customer that you are proactive, but search engines also pick up on the changes.  Updating the site layout and design should be completed every 3 or 4 years, but not so extreme it seems like a completely new business.

Even if you don’t have much content to update there are some simple tricks that you can do and the good part is you are brave enough you can do them for free.

Blog
Install a blog on your site.  Wordpress has a blog that you can install without any programming knowledge.  Blogs can be about anything.  If you do HVAC, write about the weather.  A lawyer could write about news stories.   You can put a box on your home page that updates everytime you write a new post.  Check out Joker Media’s home page and see how it works.  Free.

Facebook
Create a facebook Page or Group and add events or links or pictures or whatever you want.  You can then link to it from your website.  Update the event on Facebook and promote it on your website.  You can also place a link on your Facebook Group or Page to your website.  It’s easy and free.

Twitter
The newest social tool and the oddest.  Create a Twitter account for your business and post links or other comments.  You can post tweets from your phone or computer, so while on the road or in the office.  You can follow other companies or friends and they can stay up to date of your happenings.  Fast and free.

Of course if you don’t have the time to do these or just aren’t confident enough to take care of it.  Joker Media would be happy to help and do them for you.  Check out more information on our Social Media Relations page.

Don’t forget about your website, because it’s the first thing your customers see and first impressions are the most important.

Everyone has an opinion. Some users go to a site and want few words and just a visual guide to find where they have to go. Others are using the site for a volume of information and for researching the website owner or company. What is the right answer?

It depends on what the purpose of your site is. Some sites exist as a showcase for qualities. Others exist strickly as ecommerce or to make a quick sale.

But face it, very few places are able to turn a quick sale on line. Most for-profit businesses have background information on how you can facilitate a sale for the future. But how are users finding those sites? That is where the words play a major role.

It is a pretty accepted practice that search engines have a more preferable rating for sites with larger volumes of written information. A common held theory is about 450 words per page. In those words, key phrases you think people will type into a search engine need to be placed near the start of the words at least a couple of times, one in the middle and twice at the end of the written copy.

But few people can make 450 words on a page visually appealing. The answer is creativity. Breaking up the words into seperate sections or with subheader titles.

It is a constant tug of war between content people and graphic design people. Who is right? Your traffic levels and conversions into sales will tell you.