June 2nd, 2010
According to The Associated Press and their recent release of their 2010 Stylebook, the term “Web site” has now officially been changed to “website”.
According to Darrell Christian, AP editor-at-large, “In making the change, the Stylebook team considered responses from our staff as well as readers and users of the Stylebook. It was clear that website has become the widely accepted usage.”
Well that settles it. I guess I can now sleep at night knowing Joker Media is in the business of developing websites not Web sites. Does this mean I have to go through every site we ever built and update Web site to website. Probably not. ”Web” still remains capitalized when referring to the World Wide Web, so in theory you can still use Web site.
So why does the AP have a book detailing spelling of words? In 1953, the AP, changed the way they transmitted their news and needed a consistency of writing with their worldwide editorial staff. The first book, which contained 60 pages, has now grown to over 400 pages. The book is now release annually due to the fact of the introduction of new words.
Blue-Ray, lol, rofl, app, retweet, friend, unfriend, RSS, metadata are just some of the new entries to the book. The new entries are determined by AP staff and outside suggestions before becoming official.
I would like to offer some suggestions. How about Jokered. Jokered (n) - To have your company’s website designed or upgraded by Joker Media. “Tu Nidito, you have officially been jokered!”
You can study up on your terminology for a mere $18.95 or get an online subscription to get all releases as they come. News organizations are offered a cheaper rate at $11.75 for the second straight year.
BRB my VIP’s.
Tags: Associated Press, website
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May 24th, 2010
Joker Media has been chosen again this year for the annual Angel Charity Fashion Show at the Westin La Paloma.
The mission of Angel Charity of Children, Inc. is to improve the quality of life for children in Pima County. Each year, Angel Charity’s General Membership selects a beneficiary or beneficiaries and partners with businesses and individuals throughout Pima County to raise funds to fulfill their grant request. Please join us and our community to support Angel Charity’s ongoing mission to help meet the needs of all the children in Pima County.
This year, Angel Charity has pledged to raise $1,009,544 for its 2010 beneficiaries:
• San Miguel High School
• Northwest YMCA Teen Center
• Pima Library Foundation
The videos will air at the event on September 11th at La Paloma. Each video will highlight each beneficiary and why they were chosen.
Click thumbnails for larger images.
Tags: Angel Charities, Tucson Arizona, Video Production
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May 20th, 2010
We’ve had a few clients request to have a search feature built into their website. Many companies just assume it’s a good idea. But it can actually work against you when it’s not necessary. Many companies are looking for a basic 5-page website that spotlights their basic services, about the company, a contact page, etc. This type of website allows for very little content. It’s more of a “storefront” for the company or organization. Having a search feature could only frustrate a user when they type in a word only to find minimal and confusing search results.
So are you confused on if you need one or not? We like to ask a few questions before tackling the programming - and we found a good resource outlining six questions in Search Engine Land:
- Are the results relevant?
- Do you have the resources required to run and maintain the site search?
- Does your site search vendor give you control?
- Can you repurpose data from search?
- Does your search solution constantly improve?
- Can you measure site search performance?
Joker Media can help you answer these questions and program a search feature in your page that will not only deliver the most pertinent results, but will minimize frustration for your new users - who, we can assume, you’d like to have return to your website.
Tags: Search Feature, website, Website Design
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May 14th, 2010
More and more companies and organizations are hearing rumblings about this "Facebook" phenomenon. Well, if you’re a business owner or a leader in an organization and have been living under a rock for a few years, it’s time to rise, stretch and join the madness.
Facebook is an online social network that seems to have connected the world to themselves. Need the proof?
- More than 400 million active users
- 50% of our active users log on to Facebook in any given day
- Average user has 130 friends
- People spend over 500 billion minutes per month on Facebook
- More than 70 translations available on the site
- About 70% of Facebook users are outside the United States
- Over 300,000 users helped translate the site through the translations application
Enough of the statistics, you get the idea. Chances are, your competitors are on Facebook and they’re reaching an audience that may have been untapped until recent years. Facebook is free to use, it allows you to promote yourself and your services for free and allows you to update information as often as you want.
Even members of Congress are on Facebook! Senators aren’t normally the ones who lead the technological frontier. Case in point. Check out this post in PC Magazine :
"More than 300 members of Congress use Facebook in an official capacity to communicate and connect with their constituents and we’re excited showcase some of the most innovative uses of our platform on Capitol Hill," Tim Sparapani, Facebook’s public policy director, said in a statement. "We hope this will encourage even more use of social technologies like Facebook by politicians and government agencies to interact with and serve their constituents."
If Facebook makes your nervous or if you need a little primer about how it all works, we’d more than happy to help. Joker Media has helped several companies and organizations get a Facebook profile quickly and painlessly. We’ll teach you who to use it and before you know it, you’ll be "friending" your customers and posting the latest in your "status" regarding your company, your product or what you had for lunch that day.
Tags: Facebook, Social Media, website
Posted in Social Media, Website Development | No Comments »
May 11th, 2010
There’s a pretty good entry in the Search Engine Journal about comparing Search Engine Optimization to the famous NBC television show The Biggest Loser.
Makes sense…
“Almost certainly, the website will be fat, out of shape, and will require work, whether through link building (working out), or on-site optimization (diet and lifestyle). If things were working out great and the person had great control of their site or their SEO services, they wouldn’t be contacting you, the personal trainer.”
Joker Media can help you optimize your website - but many clients want the changes to occur overnight. They know they need to move up in the rankings, but without the proper “exercise” that just isn’t realistic.
“The process takes a long time. SEO is not a quick fix. While we can make some quick, immediate changes to a website (diet and lifestyle), it takes long term commitment to link building (exercise) and maintenance of the website to get to our ideal image, which is a front page rankings. Hopefully, these front page rankings will convert traffic into customers (dates!).”
Talk to Joker Media today about website dieting!
Tags: Search Engine Optimization, seo, website
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May 10th, 2010
This past weekend, Tu Nidito held it’s premier event in Tucson, The Remarkable Celebration. Tickets to the event were sold out this year as several hundred people joined together at Loews Ventana Canyon Resort to honor five remarkable moms in the community. This is the 4th year the event has been held in the evening.
Joker Media was selected to shoot, produce and edit the biography videos about each honored mom. The videos, along with Tu Nidito’s corporate video (also shot and edited by Joker Media) aired during the event.
This year’s theme was “Beach Party” and many guests arrived in their best formal/beach-inspired outfits. Thousands of dollars was raised for Tu Nidito as they continue to support children and families in the area affected by serious illness or death of a loved one.
Joker Media will continue to shoot and edit Tu Nidito’s videos into 2011 and are very appreciative to have the organization as a client.
Tags: Tu Nidito, Tucson Arizona, Video Production
Posted in Client Events, Video Production | No Comments »
March 10th, 2010
Joker Media has once again been chosen to produce Tu Nidito’s Remarkable Celebration videos.
The Remarkable Celebration is Tu Nidito’s signature event and raises significant funds for Tu Nidito’s programs and services. Throughout the course of the evening we encourage attendees to reflect on the joys of childhood, and to remember that life is precious.
The organization does this by honoring women who exemplify this concept women who have overcome personal loss in their lives, women who truly are Remarkable Moms.
The moms who wil be celebrated: Vicki Began Joan Brock, Carol Gaxiola, Cathy McCall and Debbie Rowe.
The Remarkable Celebration is May 8th at Ventana Canyon Resort in Tucson.
Check back for a link to the videos following the event.
To purchase tickets to the 2010 event, click here .
Tags: Events, Tu Nidito, Tucson Arizona, Video Production
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February 12th, 2010
A video shot and produced by Joker Media for Tu Nidito was shown to 400 guests during the organization’s sponsor event on Thursday, February 11th at the Marriott in Tucson. The event centered around support for the organization. The video highlighted Tu Nidito’s services and some of the families who’s lives have been affected by illness or death.
The staff of Joker Media interviewed three families and other individuals who have come to Tu Nidito for years. Some individuals have even returned to Tu Nidito as volunteers in the past years.
The sole mission of Tu Nidito, a non-profit organization, is to provide individual, family and group support through emotional, educational, social and spiritual services to children and their families as they deal with serious illness and death.
Joker Media begins shooting for Tu Nidito’s annual Remarkable Mom’s event which will be held May 8, 2010. Check back for more information or check out previous years information here.
Last year nearly 400 people joined Tu Nidito at Loews Ventana Canyon Resort May 16 for our annual Remarkable Celebration. This year’s event gave attendees an opportunity to look their best in Old Hollywood Glamour! The evening included live and silent auctions, a martini raffle and entertainment by our own Marilyn, Frank, Sammie and Dean.
Tags: Events, Tu Nidito, Video Production
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January 8th, 2010
There is a lot of white noise on the Internet. Someone may write all the blogs they like, but are they getting noticed? For most businesses, unless you are using the right words the blogs may not gain any exposure outside of your inner network. That it not the purpose of social media . You want all of your social media to expand your audience. Blogging and writing with search engine optimization techniques in mind may be your most effective approach.
First off, have you determined the key words before you start blogging? It may just be white noise without them. Do you know the how frequent you should be using them. Unless people are rushing to your blogs like just a few major players, your best chance of using a blog to your benefit is to use them to provide link juice or linking power for your site. That way if just a few people read them, you will not have wasted your time as you are still getting some benefit from them as at least search engines are picking up your main themes.
If you are using social media without knowing search engine optimization techniques, you might just be blending in with all the white noise.
Tags: Blogging, Search Engine Optimization, seo, Social Media
Posted in Search Engine Optimization | No Comments »
November 16th, 2009
People are perplexed when I use this analogy- but it really describes SEO to those who arent familiar with it. TV meteorologists look at lots of different data when predicting if it will rain or not. The chart pressure systems, barometer, winds, what is happening elsewhere or on the horizon. In short, they say “we feel the conditions are in place that it will rain” They are pretty good at predicting it, but not always right . In SEO , no one knows for sure that something will result in making it rain in first page search engine results. However, we try to prepare the conditions so it will rain. We look at fundamental truths in SEO practices such as silo design, content, wording, links, etc. These are foundations. We also look at what everyone else is doing and what respond with a competitive strategy. Weather people do not buy a forecast, and in turn, good SEO should not depend on the practice of buying links. Joker Media practices sound, honest fundamentals for SEO in Minneapolis and Tucson that we feel have a very good chance of making it rain for you.
Tags: Add new tag, Minneapolis, Search Engine Optimization, seo, Tucson Arizona, website, Website Design
Posted in Search Engine Optimization, Website Development | No Comments »
